Sardina has presented its new brand – Adriatic Queen, which will in future produce a whole range of Sardina products. The visual identity and package design was assigned to agency Manufaktura d.o.o. from Split.
Design of the Adriatic Queen package is based on contemporary style, clear of all unnecessary elements, and its achromatic base (clean white for the standard line, and black for the premium line) highlights the photography, brand and product name in an impressionable way. We could also say, it represents a shift in visual design of the canned fish packaging and offers a modern, distinctive design that will stand out equally well in both domestic and foreign markets. As for its ingredients, in terms of their already-tested and widely recognized recipe, Sardina products remain unchanged, but new technologies enhance their quality. New appearance and name is aimed at achieving a higher attractiveness of the product on the demanding domestic and foreign market.